Your Midwest Manufacturers Representative for Electrical products, Lighting and Controls

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Our purpose is to represent and market quality manufacturers and to operate profitably and ethically to the benefit all of our customers, manufacturers, and employees. We are committed to: - Growing market share for our principals through aggressive marketing and representation. - Exceeding our customers’ expectations through proactive and innovative solutions.

MRL was founded in 1963. The initials stand for Manufacturers’ Representative Lee. MRL is a Minnesota Corporation with Bill Lee as CEO and Chris Lee as President. We are an independent sales agency servicing the electrical markets in Minnesota, North and South Dakota and western Wisconsin. MRL has a long standing reputation for representing quality lines to our market. We are a youthful, experienced, and aggressive organization that emphasizes the long term goals in promoting the products and services of our principals.

To be a highly regarded manufacturers representative in the electrical industry by exemplifying excellence in service, marketing and employees.

From our Minneapolis location we cover Minnesota, western Wisconsin, North and South Dakota.  ALL of North Dakota – ALL of South Dakota. Areas covered in western Wisconsin are all counties from the Minnesota border to and including the counties of Ashland, Sawyer, Rusk, Chippewa, Trempealeau, Eau Claire, and La Crosse.